IT Kids is a leading educational center based in Armenia, dedicated to nurturing the next generation of tech-savvy youth. Offering a wide range of courses in programming, robotics, game development, and digital design, also English and Mathematics courses. IT Kids provides in-person for children aged 8 and above.
To bring this vision to life in the digital world, our team developed a responsive and user-friendly website that reflects IT Kids' dynamic, kid-focused brand while ensuring seamless course discovery, enrollment, and parent communication.
Client:
IT Kids Educational Center
Service:
Other
Via:
https://itkids.am/
Industry:
Education Technology
The IT Kids team approached us with several critical challenges:
- Outdated Design: The existing online presence lacked a modern, engaging interface that could appeal to both parents and students.
- Limited Course Discovery: Users struggled to find and register for available courses due to unclear navigation and structure.
- Non-Responsive Layout: The old site was not fully optimized for mobile or tablet users, which made access difficult for on-the-go parents.
- Content Management: Course updates and scheduling changes were manually handled and time-consuming.
- Lack of Integration: There was no system in place for integrating with external tools such as CRM, LMS, or email marketing services.
We worked closely with IT Kids to deliver a modern, performance-optimized website with the following features:
- Custom Web Design: A colorful, child-friendly UI/UX aligned with the educational goals and brand identity of IT Kids.
- Course Catalog System: An intuitive course browsing and filtering system with clear call-to-actions for registration and contact.
- Mobile Optimization: Fully responsive design ensuring a smooth experience across all device types.
- CMS Integration: A flexible content management system allowing admins to add, remove, and update courses and events with ease.
- Contact & CRM Integration: Connected forms and contact tools with backend CRM for efficient parent communication and lead tracking.
- Multilingual Capabilities: Bilingual support to serve both Armenian and English-speaking audiences.
- SEO & Speed Optimization: On-page SEO improvements and performance enhancements for faster load times and better Google rankings.
Our collaboration with IT Kids led to a major transformation of their digital ecosystem:
- Increased Engagement: Website engagement time increased by 65%, with improved bounce rates and page views.
- Mobile Traffic Growth: Mobile usage rose by 40% thanks to the new responsive design.
- Simplified Enrollment: Parents can now easily explore and register for courses online, reducing administrative overhead.
- Improved Visibility: SEO enhancements boosted the site's appearance in local and regional search results.
- Streamlined Management: Internal staff now manage content updates and schedules without developer involvement.
- Backend: Java, Spring Boot, Microservices
- Database: PostgreSQL, Redis
- Messaging: WebSockets, Firebase Cloud Messaging (FCM)
- Security: OAuth2, JWT, End-to-End Encryption
- AI & Matching Algorithms: Machine Learning, Behavioral Analysis
- Deployment: Docker, Kubernetes, AWS/GCP Cloud Services
- CI/CD: Jenkins, GitHub Actions
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